
About me
Designing innovative, user-centered products and digital experiences that drive business growth and elevate brand impact.
One of my favourate quotes
John Maeda
Designer and Technologist
My
Current
Daily Duties
Design Practice Lead
2022 — Present
Duties:
My day-to-day responsibilities involve providing continuous support to the Head of Design and overseeing a team of 50+ designers (made up of UX Writers, UX researchers & UX/UI designers), ranging from graduates to senior design leads. I manage and continuously improve the UX Graduate Program curriculum and the UX Introduction Academy workshops, creating tailored learning paths on platforms like Udemy.
I also lead monthly design forums, providing a space for designers to connect, share experiences, and address design challenges, while inviting internal and external Subject Matter Experts (SMEs) to offer insights into industry trends. In addition to attending and speaking at relevant UX talks and writing about my experiences (on platform such as Medium), I engage with various design learning institutions to share industry knowledge and provide feedback on their curriculum, participate in portfolio reviews, and judge competitions.
I collaborate closely with clients and other Practice Leads across mobile, Java, AI and Innovation and web disciplines to ensure alignment with broader project objectives.
FUN FACTS
about me
You are fascinated by ideas. You are able to find connections between seemingly disparate phenomena.
You feel confident in your ability to take risks and manage your own life. You have an inner compass that gives you certainty in your decisions.
You have presence. You can take control of a situation and make decisions.
You are inspired by the future and what could be. You energize others with your visions of the future.
You have a need to collect and archive. You may accumulate information, ideas, artifacts or even relationships.
Some of my
Accolades
2019 | Accenture (Fjord)
Greater Than Award GU winner
Exxaro: Re-Imagine HR
2019 | Accenture (Fjord)
Innovation Award
Anglo American: Mining Safety App
2014 | Etiket
Pendoring Award
Maroela Media: ‘Die Grootste Afrikaner van Alle Tye’ for Digital Integrated campaign
Bronze Loerie
LAPA: ‘Hoofkarakter-soektog’ for Digital Mixed-media campaign
2012 | Etiket
Pendoring Award
LAPA: Hoofkarakter-soektog’ for Digital Mixed-media campaign
2010 | Aquaonline
Silver Assegai
Fanta: So you think you’re funny mobisite
2008 | Proximitty
2 Bronze The Online Publishers
CellC: Hummerville Mixed Media and Experimental Campaign
2 Bronze Loeries
CellC: Hummerville Mixed Media and Experimental Campaign
Silver Loerie
CellC: Hummerville Mixed Media and Experimental Campaign
Gold Loerie
CellC: Hummerville Mixed Media and Experimental Campaign
Certificate of craft Loerie
CellC: Hummerville Mixed Media and Experimental Campaign
Gold Echo (USA)
CellC: Hummerville Mixed Media and Experimental Campaign
Gold Assegai
CellC: Hummerville Mixed Media and Experimental Campaign
2 Bronze Bookmark
CellC: Hummerville Mixed Media and Experimental Campaign
2 Silver Assegai
CellC: Hummerville Mixed Media and Experimental Campaign
Caples Finalist (USA)
CellC: Hummerville Mixed Media and Experimental Campaign
My
Industry
Experience
• Telecommunication
• Mining
• Insurance
• Fintech
• Banking & Financial Service Providers
• Entertainment
• Automotive
• Travel & Tourism
• Broadcasting
• Sports
• Retail
• Food
• Advertising
• Farming & Agriculture
Some of my
Functional
Experience
• User Interface Design
• User Centered Design
• User Experience
• Design Thinking
• Persona Creation
• Interaction Design
• Wire-framing• Prototyping
• User Research & Interviews
• Agile
• Design Delivery
Some of the
Brands
I've worked
with
• AA
• Alexander Forbes