ADvertising + Markerting
Back to the future
Some of the projects I worked on during my advertising career before transitioning into the consulting world.
CAUTION
Still to complete
About
the Projects
During my time in advertising, I had the opportunity to lead many design teams and also work on a diverse range of projects, from crafting impactful brand campaigns to developing innovative marketing strategies. These experiences honed my ability to understand audience needs, create compelling narratives, and deliver results-driven solutions. This foundation provided a seamless transition into consulting, where I could apply my creative problem-solving skills to broader, more complex challenges
One of my favourate quotes
"If we knew what we were doing,
it wouldn't be called research, would it?"
Albert Einstein
entertainment
Big city lover
During my time in advertising, I had the opportunity to lead many design teams and also work on a diverse range of projects, from crafting impactful brand campaigns to developing innovative marketing strategies. These experiences honed my ability to understand audience needs, create compelling narratives, and deliver results-driven solutions. This foundation provided a seamless transition into consulting, where I could apply my creative problem-solving skills to broader, more complex challenges
Role
Product Design Lead
• User Research
• User Experience
• User Interface
• Prototyping + Testing
Client
Anglo American
Project
Mining Safety App
Duration
• 2019
• 4 - 6 Months
Tools used
• Sketch
• InVision
• Photoshop
• Zeplin
Mineral + Metallurgical
Mintek
During my time in advertising, I had the opportunity to lead many design teams and also work on a diverse range of projects, from crafting impactful brand campaigns to developing innovative marketing strategies. These experiences honed my ability to understand audience needs, create compelling narratives, and deliver results-driven solutions. This foundation provided a seamless transition into consulting, where I could apply my creative problem-solving skills to broader, more complex challenges
Role
Product Design Lead
• User Research
• User Experience
• User Interface
• Prototyping + Testing
Client
Anglo American
Project
Mining Safety App
Duration
• 2019
• 4 - 6 Months
Tools used
• Sketch
• InVision
• Photoshop
• Zeplin
