Portfolio of
One of my favourate quotes
Steve Jobs
Visionary
A design title I currently go by
User
Experience
Architect
I am a crafter of visionary digital experiences that redefines the future of online interactions. Designing innovative, user-centered products and digital experiences that drive business growth and elevate brand impact.
Current Position
Practice Design Lead
Currently a Practice Design Lead providing continuous support to the Head of Design and overseeing a team of 50+ designers (made up of UX writers, UX researchers, & UX/UI designers), ranging from graduates to senior design leads. Zwai manages and continuously improves the UX Graduate Program.
He has a style about his work that is incredibly admirable, unique and smooth. He has over 20 years of knowledge in design, creative/art direction, UX/UI experience, and has led many a digital marketing team (a mixture of designers, developers and copywriters). Zwai was not only a pioneer in the cross-over between print and digital, but he has also over 20+ awards under his belt, so he knows the ins and outs of the ‘game’ like no other.
Top 5 strenghts
According to Gallup Cliffton
Ideation, Command, Futuristic, Input and Self-Assurance
The flexible framework I follow
UCD +
Design Thinking
This process is a flexible framework, adjustable to different project scopes and timelines:
I use the User-Centered Design (Primarily considers the user's needs and wants) and Design thinking (Considers the user's needs alongside other factors, such as technological feasibility and business viability) approach.
1. Empathize & Discover
Goals:
• Understand user needs, motivations, and pain points.
Activities:
• User research (interviews, surveys, user observation)
• Stakeholder interviews
• Competitive analysis
• Trend research
Deliverables:
• User personas
• User journey maps
• Problem statements
• Opportunity areas
2. Define & Strategize
3. Ideate & Design
Goals:
• Brainstorm creative solutions, explore UI concepts,
and develop prototypes.
Activities:
• Design sketches & low-fidelity prototypes
• UI inspiration gathering
• Usability heuristics review
• Accessibility considerations
Deliverables:
• Mid-fidelity prototypes
• Style guide (refined)
• Usability checklist
4. Prototype & Test
Goals:
• Evaluate usability, identify flaws, and gather user feedback.
Activities:
• Usability testing with real users
• A/B testing (if applicable)
• Bug fixing & iteration on prototypes
• Accessibility testing
Deliverables:
• Usability test report
• High-fidelity prototypes
• Design specifications
5. Launch & Iterate
Goals:
• Implement the design, measure success, and iterate based on data.
Activities:
• Design handoff to developers
• Quality assurance testing
• User analytics tracking
• Post-launch user feedback & bug reports
Deliverables:
• Final design assets
• Development handoff documentation
• User analytics reports
• Iteration roadmap
Some of MY WORK
Here, creativity and technology come together
One of my favourate quotes
Albert Einstein
Theoretical Physicist
My Journal
Latest posts
Taxis are like the microcosm of society - every ride is a different story. It was under these trying circumstances that a couple of entrepreneurs from different townships saw an opportunity to answer a social need.
Sep 4, 2024
A typical front page or website in general includes a full navigation bar with tons of links throughout the page linking to other pages or pieces of content. A good landing page
Nov 8, 2023
Join me on a profound voyage from my humble township roots to pioneering inclusive UX/UI design! My story is a testament to the power of empathy, diversity, and drawing strength from life experiences. Let's shape a more inclusive digital world together.
Sep 5, 2023